Landing page audit, anti-slop pass, and OG brief

PARTIAL EVIDENCE

Use hallmark for judgment, kill-ai-slop for mechanical recall, and visual-skills for a model-specific social-card brief.

OUTCOMEA prioritized design audit, confirmed anti-pattern report, proposed correction list, and an implementation-ready OG image brief.

Bring

Public URL, local page, or repository
Page purpose and intended audience
Declared design genre or design-system constraints

Receive

Severity-ranked visual audit
Scanner report with human-confirmed findings
Correction checklist
Model-routed 1200×630 OG image brief

The path and every handoff

Audit with judgment hallmark
FUNCTION VERIFIED

Find hierarchy, genre, typography, and macrostructure problems that mechanical rules cannot judge.

Input
Rendered page plus its audience, purpose, and declared design genre

Instruction
Use hallmark's audit verb and record each finding as what, where, severity, and proposed fix without editing the page yet.

Output
hallmark-audit.md human confirmation
Scan and confirm anti-patterns kill-ai-slop
FUNCTION VERIFIED

Catch mechanical regressions quickly, then separate true problems from design-system exemptions and scanner self-matches.

Input
Page source and declared design-system exemptions

Instruction
Run the bundled scanner, retain raw hits, and complete its required human-confirm step before proposing fixes.

Output
anti-slop-report.md human confirmation
Brief the social card visual-skills (video + image)
FUNCTION VERIFIED

Choose an image model based on the content and convert the approved page direction into a constrained OG prompt.

Input
Approved brand direction, exact copy, palette, and 1200×630 use case

Instruction
Follow visual-skills' mandatory model-routing reference before producing the five-slot image brief with exact-text constraints.

Output
og-image-brief.md human confirmation
Verify the corrected page and OG asset Verification or human checkpoint
UNVERIFIED

Check that fixes did not introduce regressions and that the final image meets its dimensions and copy contract.

Input
Corrected page and generated OG image

Instruction
Re-run mechanical checks, capture responsive screenshots, run basic accessibility checks, and inspect OG dimensions, text, and safe margins.

Output
before-after report and final-og.png human confirmation

Result you can inspect now

EVIDENCE REPLAY Three design skills applied to the same live homepage

2026-07-25

What this proves: hallmark produced a severity-ranked audit, kill-ai-slop ran its scanner and human-confirm pass, and visual-skills produced a model-routed 1200 by 630 social-card brief for the same page.

What it does not prove: Applying the proposed fixes, generating a final OG image, repeated-run consistency, or measuring quality gain against a no-skill baseline.

hallmark: 0 critical, 1 major, 3 minor findings before genre confirmation
kill-ai-slop: 30 raw hits across 3 groups, about 1 surviving human confirmation
visual-skills: one structured GPT Image social-card brief

Full design comparison and raw findings →

Open the full source record →

Known limits

The published run audited the page but did not apply the fixes.
The social-card deliverable is a prompt brief, not a generated image.
hallmark's genre severity is ambiguous when a page has no design stamp.
kill-ai-slop's raw scanner hits require human confirmation.

Next verification required: Freeze one deliberately flawed landing page, record a no-skill baseline, apply all three stages, publish before and after screenshots plus a real OG image, and repeat the run three times.

Implementation pack

The pack is generated from this path record and the tested-skill source data. Install commands, commits, evidence status, handoffs, and limitations stay attached to the plan.

Download SKILL-PATH.md Download JSON